Jack Daniel's No. 27 Gold is the premium expression of Jack Daniel's, the world-famous Tennessee whiskey brand, presented in a gorgeous golden colored box and bottle. no. The "27" detail in the name of 27 Gold gives us a small clue about the production details of the expression. Jack Daniel's No. 27 Gold is a very sweet, spicy on the palate, easy-drinking Tennessee expression with the distinct effects of maple barrels and double filtration.